A couple years ago Chipotle came out with an ad promoting their commitment to using only humanely raised meat products. The Willie Nelson cover of the Cold Play tune The Scientist was pure Willie (love it or hate it). Now they have just released another. Check it out here. Apparently, it’s a tie-in to a video game for IPhones.
Both of these are ambitious and very well done. They are on the sentimental side (the cows in the most recent ad look so sad), but I’m guessing they will prove pretty effective. Is Chipotle ahead of the curve on this one? Are any readers more inclined to go to Chipotle because of this stance?
h/t Peter Forbes