Now Available in Color

By Rachel Blum Spencer for FRONT PORCH REPUBLIC

Just when it seemed that the Kindle had taken the “book” out of book-worm, Apple decided to take the “reading” out of e-reader. When unveiling the acclaimed iPad, Steve Jobs eulogized the short lived Kindle, saying “Amazon’s done a great job of pioneering this functionality with the Kindle. We’re going to stand on their shoulders and go a little further.”

It’s not that the iPad boasts a larger library than Kindle. Kindle brings over 400,000 books to the light of an LCD screen, while iPad’s number of publishing launch partners is smaller. Reading capacity is not, however, why Apple plans to outsell Amazon. Unlike the Kindle, iPad offers full color and video. Not only that, but 140,000 addition applications (from video games, to twitter, facebook, iTunes, photos, and web browsing) offer a welcome respite to readers who don’t really, well, want to read.

In turn, Kindle is promising to amp up its product, adding more applications and iPad color and video capabilities soon. The jury’s still out on which will boast higher sales, but the exhibits confirm that using an e-reader to read books is about as arcane as using lunch dates for social networking.

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