Wes Jackson is president emeritus of The Land Institute. Robert Jensen is an emeritus professor at the University of Texas at Austin. They are the authors of An Inconvenient Apocalypse: Environmental Collapse, Climate Crisis, and the Fate of Humanity, from which this essay is drawn. Jensen can be reached at at firstname.lastname@example.org.
Freeing ourselves from the corrosive Consumer identity isn’t an individual task, but a call for system change rings hollow if we are afraid of personal change. How can we imagine a world beyond the Consumer if we can’t talk about our experiences of consuming and acknowledge that down-powering will not be easy?